Mike Orren is the Chief Product and Audience Officer at the Dallas Morning News, where he leads digital and print product development, marketing, and business intelligence. Prior to that, he was President of Speakeasy, a content marketing agency joint-venture with DallasNews.
He founded Pegasus News, the largest single-market digital news pure-play in the US in 2005, eventually selling it to a publicly-traded broadcast company. PegNews pioneered content and advertising customization technology; content partnership; location-aware apps; and data-driven journalism.
Mike has served in senior roles at American Lawyer Media and D Magazine (where he launched the first city magazine website). As a consultant, he has helped Examiner, CBS Local, Cox and numerous other local publishers across all local media disciplines, including sales, circulation, editorial, product strategy, marketing, manufacturing, distribution and technology. His work has been recognized with awards from Editor & Publisher, The Dallas Press Club, the North Carolina Press Association and The Dallas Business Journal. Mike is a graduate of Duke University. He is a board member of The Agape Clinic.